ABOUT PIYUSH WADHWA

Consultant, founder, product leader.

I've spent 13 years at the intersection of building things, studying why people behave the way they do, and turning that into products that grow.

I started as a software consultant in 2012 — writing code, designing systems, helping startups ship. Over time I realised the real leverage wasn't in the code. It was in the decisions upstream: what to build, why, and for whom. That realisation pulled me from execution into product.

THE STORY

In 2016 I stopped consulting and started IntelliVerve — an industrial IoT SaaS platform. No playbook, no safety net. We scaled to 270+ agencies and 65,000+ customers per day, cut operational costs by 60%, and built something real from nothing.

That experience taught me something no job ever could: that the distance between an idea and a working product is mostly made of decisions, not code. Good decisions compound. Bad ones are expensive to unwind.

After IntelliVerve I moved fully into product leadership — at OroWealth, then 5Paisa Capital, then SleepyCat, where I led product and technology. Each role gave me a different lens: fintech taught me rigor and scale, D2C taught me the relationship between product and margin, and leading a full technology org taught me that org design is product design.

The thread running through all of it is behavioral strategy — understanding why people do what they do, and building systems that work with behavior rather than against it. It shows up in how I write product specs, how I think about growth levers, and how I advise founders on positioning.

Today I'm advising early and growth-stage founders, exploring ideas in the AI era, and open to the right full-time opportunity where these things can make a real difference.

WORK HISTORY

What I've shipped and where.

Jul 2025 – Present

Product & Growth Advisor at Independent

  • Advising founders on product strategy, growth levers, and roadmap prioritization.
  • Supporting FoodStories on platform and data architecture redesign for mobile app launch.
  • Supporting NutsNuskha on product positioning, conversion funnels, and GTM.
Nov 2021 – Jul 2025

Product & Technology Leadership at SleepyCat

  • Led cross-functional org of 9 (PMs, engineering, data, QA, CX) with P&L ownership.
  • Delivered ₹12.5M+ in annual cost efficiencies through platform modernization and automation.
  • Launched PLG initiatives (Referrals, Bundling, AI recommenders) driving 15–20% incremental revenue.
  • Grew cross-sell share from 13% to 21%. Built unified data platform integrating 8+ sources.
May 2019 – Aug 2021

Senior Product Manager at 5Paisa Capital (IIFL)

  • Owned payment flows at ~$69B annual scale, 100M+ transactions annually.
  • Scaled partner GMV from ₹14M to ₹400M/month in 12–13 months.
  • Grew user base from 200K to 1.3M+ with 10% conversion improvement and 45% engagement lift.
  • Integrated with Google Pay, Niyo, and Smallcase via PWAs and APIs.
Feb 2018 – Apr 2019

Product Manager at OroWealth

  • Owned roadmap for Oroscope, a goal-based wealth-tech platform.
  • Improved CRM operational efficiency by 25–30%. Grew organic traffic 3x via SEO.
Feb 2016 – Feb 2018

Founder & CEO at IntelliVerve Pvt. Ltd.

  • Built an industrial IoT SaaS platform serving 270+ agencies and 65K+ customers/day.
  • Reduced process cycle time 25% and operational costs 60%+ through productization.

EDUCATION

Bachelor of Technology

Computer Science

MDU Rohtak · 2008–2012

Marketing Management

IIMBx

2024

AI Product Management

Duke University / edX

2025

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