PRODUCT & GROWTH ADVISORY

You've found traction.
Now you're stuck.

Most founders at this stage assume it's a marketing problem. It's usually a systems problem. I help D2C and FinTech founders diagnose what's actually broken and build the growth infrastructure to get past the ceiling.

BOOK A CALL

WHO I WORK WITH

Built for founders at a specific moment

Not early stage. Not enterprise. The 10 to 150 Cr range, where you have real traction, a team, and a product that works, but growth has stalled and adding more budget isn't moving the number.

PRIMARY

D2C Founders

You've built a brand with real customers. But repeat purchase is stuck, CAC keeps climbing, and your data doesn't tell you why. You need systems, not more spend.

SECONDARY

FinTech Founders

Your onboarding funnel leaks between signup and first transaction. You've patched it. It still leaks. The problem isn't compliance. It's product architecture.

WHERE GROWTH STALLS

The problems most consultants don't diagnose

Most founders come to me with a CAC problem. We usually find three product and systems problems underneath it they didn't know existed.

D2C

Your product is losing customers your marketing worked hard to win

Traffic converts to a first purchase. Then nothing. You have GA4 and CleverTap but nobody is connecting the data to a diagnosis. The issue isn't your ads. It's what happens after the first order.

D2C

Growth decisions are running on instinct, not data

You know your revenue. You don't know your cohort LTV, cross-sell rate by acquisition channel, or which customer segment actually drives profitability. You're scaling on gut feel because your data infrastructure doesn't support anything better.

D2C

You've got one SKU that works. Cross-sell is stuck.

Your best customers buy once and don't return for anything else. Bundles haven't worked. Email hasn't worked. Nobody has mapped the behavioural trigger that actually causes a second purchase.

FINTECH

You're losing users between signup and first transaction

KYC completion looks fine. But the gap between a verified account and a user who has transacted three times is where your CAC gets destroyed. Activation is undefined, unmeasured, and nobody owns it.

FINTECH

Your onboarding funnel has been patched three times and still leaks

Every regulatory change breaks something. Every fix creates new debt. The problem isn't compliance, it's that onboarding was never architected as a product flow. It was assembled as a series of patches.

HOW ENGAGEMENTS WORK

One conversation. Then a clear path.

Every engagement starts with a diagnostic call. No proposal until I understand what's actually broken. Engagements are structured around outcomes, not deliverables.

Growth Systems Audit

A focused diagnostic of your funnel, data, and product decisions. You get a prioritised fix list with the reasoning behind each call. Fixed scope, 2 to 3 weeks.

ENTRY POINT

Product and Growth Sprint

I embed for 60 to 90 days and own a specific outcome. Activation rate, repeat purchase, onboarding completion. I build the systems to sustain the result after I leave.

MOST COMMON

Fractional Head of Product

Monthly retainer. I become your strategic product layer. Roadmap, prioritisation, team direction, founder alignment. For companies that need senior thinking but aren't ready for a full-time VP hire.

HIGHEST VALUE

14+

YEARS IN PRODUCT & GROWTH

1.3M

USERS SCALED AT 5PAISA

₹12.5M+

COST EFFICIENCIES DELIVERED

3×

CONVERSION LIFT AT SLEEPYCAT

CURRENTLY ADVISING

Founders I work with

FoodStories

D2C

Platform and data architecture redesign to unlock mobile app launch, scalable systems, and strong analytics and conversion foundations.

NutsNuskha

D2C

Product positioning, conversion funnel design, and go-to-market fundamentals for an early-stage D2C snacks brand.

LET'S TALK

Tell me what's broken.
I'll tell you if I can fix it.

The first call is a diagnostic, not a sales pitch. If I can't help, I'll tell you that too. Most engagements start with a 45-minute conversation.