CURRENT EXPLORATIONS
Things I'm building and thinking through.
These are experiments and explorations — not full-time startups. I build to learn, and sometimes what I learn becomes something real.
Overthinking OS
A system for people who think too much and ship too little.
A framework and resource for overthinkers who want to move from endless analysis to consistent action. Built from personal experience and years of watching smart people get stuck.
Learning: distribution before product is real.
Visit →LiveWitsauce
AI consumer intelligence and growth platform.
Exploring how AI can make consumer insight faster, cheaper, and more actionable for growth and product teams.
Learning: AI insight tools need opinionated UX to be useful.
Visit →LiveGrowthVerve
Growth tools and experiments for product-led teams.
A collection of frameworks, tools, and experiments around product-led growth — built from 14 years of doing it.
Learning: most growth frameworks don't survive contact with real companies.
Visit →LiveGadgetSurge
Sandbox for rapid building and experimentation.
Where I run experiments fast. Testing ideas in AI, e-commerce, and product before they become something real.
Learning: constraints are the product.
Visit →Book
Overthinking is Not a SuperPower
Available on Amazon — find it, read it, share it.
PROFESSIONAL WORK
What I've shipped for real companies.
SleepyCat
Product & technology leadership · 2021–2025
Scaled a D2C sleep brand from early-stage to profitability path. Owned P&L, led a 9-person cross-functional org, and delivered ₹12.5M+ in annual cost efficiencies. Built a unified data platform integrating 8+ sources. Launched PLG growth loops that drove 15–20% incremental revenue and grew cross-sell from 13% to 21%.
5Paisa Capital (IIFL)
Senior Product Manager · 2019–2021
Owned product at a fintech platform operating at $69B annual scale. Scaled partner GMV from ₹14M to ₹400M/month in 12 months. Grew user base from 200K to 1.3M+. Integrated with Google Pay, Niyo, and Smallcase via PWAs and APIs.
IntelliVerve
Founder & CEO · 2016–2018
Built an industrial IoT SaaS platform from zero — 270+ agencies, 65K+ customers/day. Reduced operational costs 60%+ through productization. First real lesson in what it means to own outcomes, not just outputs.