Most D2C brands have a retention problem they cannot name. They know repeat rate is lower than it should be. They know CAC keeps climbing. But they cannot point to exactly where customers are leaving or why. This diagnostic finds your specific leak pattern, scores how severe it is, and tells you what to fix first.
6Leak Patterns
8Questions
3Severity Levels
8 minTo complete
Question 1 of 8
Dimension 01 · Repeat Behaviour
01 / 08
Your repeat rate is the single most honest signal of whether your retention system is working.
What does your repeat purchase rate look like right now?
Dimension 01 · Repeat Behaviour
02 / 08
How you track repeat behaviour tells you whether you can actually diagnose a retention problem when it starts.
How closely do you monitor repeat purchase behaviour?
Dimension 02 · Post-Purchase System
03 / 08
What happens in the 30 days after a first purchase determines whether a customer becomes a repeat buyer or a one-time statistic.
What does your post-purchase experience look like for a first-time buyer?
Dimension 02 · Post-Purchase System
04 / 08
The reorder trigger is the moment that separates brands with retention systems from brands with retention luck.
How do you prompt a first-time buyer to place a second order?
Dimension 03 · Trust and Proof
05 / 08
In Indian D2C, trust is not a soft metric. It is the difference between a customer returning and a customer leaving a 2-star review.
How would you describe the trust signals on your brand right now?
Dimension 03 · Trust and Proof
06 / 08
How customers experience your brand after something goes wrong is often more important for retention than how they experience it when everything goes right.
What happens when a customer has a problem with their order?
Dimension 04 · Diagnosis Capability
07 / 08
You cannot fix a leak you cannot see. How well you can diagnose retention problems determines how fast you can solve them.
If your repeat rate dropped 5 percentage points next month, how quickly would you know where the problem was coming from?
Dimension 04 · Diagnosis Capability
08 / 08
The brands that protect their retention long-term are the ones that treat the early warning signs seriously before they become trends.
What is your current approach to identifying retention risk before it shows up in the numbers?