Playbooks · Interactive Diagnostics
Frameworks that diagnose before they prescribe
Most D2C founders I work with don't have a strategy problem — they have a diagnosis problem. They can't name which specific thing is broken. These are the tools I built to fix that. Start with the one closest to your current pain.
Each playbook is a structured diagnostic built on research and 14+ years of product and growth experience. Take one, find your blind spot, and know what to fix first.
Diagnostic
Free ToolIs your website invisible to search and AI engines?
Paste your URL. Get an instant score across SEO, GEO (generative engine optimisation), and AEO (answer engine optimisation). Full report in your inbox.
D2C · Product Discovery
Your D2C product discovery has a blind spot. Find out which one.
5 archetypes. 7 questions. Find your primary discovery mode, your blind spot, and the two signals worth acting on this week.
AI-Enabled Products · Founder Diagnostic
NewIs Your D2C Organisation Actually AI-Ready?
Most founders think they are using AI. Few are using it systematically. Score your organisation across 5 dimensions and find out exactly where you stand.
Growth Systems · Retention Diagnostic
NewWhere Is Your D2C Brand Leaking Revenue?
Most D2C brands losing repeat buyers cannot name the exact reason. This diagnostic finds your specific retention leak and tells you how severe it is.
More diagnostics coming.