Diagnostic · Free Tool

SEO, GEO & AEO Audit

Paste any URL. Get an instant on-page score across three visibility dimensions: traditional search, AI engines, and answer surfaces. Full report in your inbox.

The Three Visibility Layers

Why your website needs all three

SEO: On-Page Readiness

What is on-page SEO?

On-page SEO is the foundation. It covers everything you control directly on your page: title tags, meta descriptions, heading hierarchy, image alt text, canonical URLs, and Open Graph tags. A weak foundation means every other optimisation effort is undermined. Search engines use these signals to decide what your page is about and whether it deserves to rank.

GEO: Generative Engine Optimisation

What is Generative Engine Optimisation (GEO)?

GEO is about being found and cited by AI-powered search engines: ChatGPT, Gemini, Perplexity, and Google's AI Overviews. These engines don't just crawl text; they parse structured data to build knowledge graphs. To be cited, your content needs entity schema (Person or Organization), sameAs links to authoritative profiles, authorship signals, and publication dates. Without these, AI engines have no reliable way to verify or attribute your content.

AEO: Answer Engine Optimisation

What is Answer Engine Optimisation (AEO)?

AEO is the practice of formatting content so it can be extracted and served as a direct answer: in featured snippets, People Also Ask boxes, and voice search results. Answer engines scan for question-format headings (H2/H3 with '?'), concise definition sentences, structured lists, comparison tables, and FAQ schema. Pages that win these positions don't necessarily rank #1; they are structured to answer a specific question better than anyone else.

FAQs

Common questions

What is the difference between SEO, GEO, and AEO?

SEO is about ranking in traditional search results. GEO is about being cited by AI engines like ChatGPT and Gemini: it requires entity schemas and structured data. AEO is about winning featured snippets and AI Overviews through question-format content and FAQ schema. A complete visibility strategy needs all three working together.

How does this audit tool work?

You enter any URL. The tool fetches the live HTML and checks 20+ on-page signals across SEO, GEO, and AEO. Each category is scored out of 100. Top issues appear immediately; the full prioritised report is delivered to your email.

Is this audit tool free?

Yes, completely free. Scores and top issues are shown instantly. The full report (every issue with its specific fix) is delivered to your inbox at no cost.

How often should I run an audit?

Run an audit whenever you publish a significant new page, after a site redesign, or quarterly as a health check. SEO signals are relatively stable but GEO and AEO requirements evolve quickly as AI engines mature.

What does a good AEO score look like?

A strong AEO score (75+) means your page has question-format H2/H3 headings, concise paragraphs under 60 words, at least one list or table, FAQ schema, and definition-style content that can be extracted as a standalone answer.

Work With Me

Need help fixing what the audit found?

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